We knew our newly redesigned website was fresh, modern, and mobile-friendly. But now it’s award-winning as we’ve been honored with an American Bankers Association Brand Slam award for our website redesign! We were up against banks of all sizes from across the country, and our site was more than just a click better.
We set out to create a fresh, modern experience for our customers, one that’s easier to navigate, mobile-friendly, and true to our brand. And our new site isn’t just beautiful, it’s powerful. Built from the ground up using the latest digital web solutions, it gives us a boost in search visibility.
We also revamped our content strategy, added a new blog, and accessibility features and AI tools to elevate compliance with ADA standards. And even more good news, engagement is up! Mobile users are interacting more deeply. Desktop visits are strong. These enhancements have helped us improve our customers' digital experience with us.
Huge shoutout to our partner, MindScape, for helping us to build a site that reflects who we are and where we’re headed. We’re proud of this win, and even prouder of the experience we’re delivering to our customers.
Click here to learn more about the American Bankers Association Brand Slam Awards.